Feba Radio, in its 50th year, reaffirms its commitment to reaching the hard-to-reach by revealing a newly honed approach to its ministry activities. Recognising significant ongoing changes in the areas of technology, broadcasting, international attitudes and society, Feba today announced its latest response to the changing world in which it operates.

Broadcasting to Africa, South and Central Asia and the Middle East, Feba has always worked hard at getting close to its listeners’ world. This is clearly seen in local programme production with programmes produced in the listeners’ heart language, wherever possible in-country by local followers of Jesus.

This will be actively developed in the future as a greater emphasis is placed on enabling locally-produced programming in partnership with other Christians. Feba will seek to invest in its relationships with partners around the world and inspire like-minded organisations to use radio ministry to reach people who have not yet heard the Gospel of Jesus Christ.

Whether broadcasting on short wave, medium wave, FM or the internet, Feba delivers content which is fresh, compelling and engaging, and will continue to develop innovative approaches to audiences with a clear focus on reaching the hardest-to-reach people. They may be considered hard-to-reach as a result of geography, natural disaster, politics, economics or religion.

Feba is breaking new ground in the use of community FM radio opportunities in many parts of Africa and Asia, as well as refreshing and energising more traditional and didactic broadcasting. As Jonathan Frank, Feba UK Chief Executive says: “I am excited to be refocusing on what we have done excellently for a number of years now: bringing innovation and vision to situations where ‘traditional’ Christian radio simply doesn’t fit.”

Other changes have been made in order to deliver such a bold approach. Having over the past decade fostered the creation of Spotlight, programmes for English learners using a technique known as Specialised English, Feba has taken the decision to pass that ministry on to other partners. Engineering will be less dominant as cheaper, locally-sustainable alternatives will be preferred. Jonathan comments: “Although engineering will have a smaller, supporting role, we are conscious nevertheless of the need for our expertise to be sustained, and to be redirected towards developing solutions that are more appropriate to local situations, sustainable in-country and using the latest mass-produced technology where possible.”

The 50th Anniversary has served as a great opportunity for Feba to refocus on its core purpose of serving and bringing hope to communities that have been hard to reach with the Good News of Jesus Christ. In the years ahead, by the grace of God, Feba will continue to make a significant contribution to the practical, social and spiritual needs of the people and communities it serves.