Appropriate media - Why radio?

Radio is the main form of communication in many of the countries we broadcast to, especially for people isolated by war, natural disasters or lack of resources. Radio reaches people in countries where political, social or religious barriers make it difficult for individuals to learn about alternative views or ideas—including the Christian faith. In places where oral preference or illiteracy is high, radio speaks to people who cannot read or write.

Feba broadcasts seek to build up trusted relationships with our audiences, becoming a sustained and consistent presence in their lives. This is achieved not only through providing content that is relevant, engaging and compelling but also by broadcasting using the most appropriate media for the audience. For some this is still short wave, for others it is local FM or community radio, for others it is the internet.